Jimmy Fernández Paniagua is the founder and strategic director of Supernova, the Costa Rican technology consultancy he started more than 12 years ago. He leads work in AI implementation, SEO and GEO (Generative Engine Optimization), intelligent digital ecosystems and digital sustainability, including Sustainable Web Design and digital carbon optimization. In 2019 he completed specialized training at Google's headquarters in Mountain View, California. He is a member of the AI for Developing Countries Forum (AIFOD) in Geneva, an active participant in discussions, panels and conferences of the United Nations Office for Digital and Emerging Technologies (UN ODET), an active member of DHIT and a founding member of Cámara Verde (Costa Rica). His philosophy: "Simplify to Empower."
The world of search has changed forever. Today, your brand’s visibility depends not only on Google’s algorithms, but on how the language models of platforms like ChatGPT and Gemini interpret and cite your content. Intelligent SEO is the new key strategy. It means optimizing your presence for traditional search engines AND for the Artificial Intelligence…
